MEET THE FOUNDER

Shaimaa El Nazer

Founder and Executive Director

An award-winning Communications Consultant with 15 years of experience across the region, Shaimaa designed and delivered brand campaigns in diverse sectors, from energy to technology, entrepreneurship, philanthropy, and arts and culture to name a few.

Over the last decade, Shaimaa has advised C-level executives on Purpose Consulting and Public Engagements at regional and global platforms, mentored tens of ambitious comms professionals across the region, and worked with undergraduate students exploring the Marcomms industry.

She has been featured in PR Week's Middle East Power Book 2024 and Campaign ME PR Faces to Watch list 2019. She sits on the Strategy Board of the Middle East Public Relations Association and is a member of Global Women in PR MENA.

MEET THE COLLECTIVE

Tania Tarraf

Partner - Social Impact

A communications and project management professional with nearly 15 years of experience across international development, humanitarian response, and strategic communications. She has led cross-sector initiatives throughout the region, working at the intersection of policy, advocacy, and narrative to support inclusive and sustainable impact.

Her work spans managing community-based programs, collaborating with international offices and donors, and building partnerships with local and federal authorities. She has led and mentored teams across diverse sectors, provided strategic counsel to senior leadership, and contributed to award-winning public campaigns spanning government, media, technology, energy, and education.

With a background in political studies and global diplomacy, Tania combines strategic insight and on-the-ground experience to drive meaningful societal impact.